![]() ![]() ![]() Thesegroups are called clusters.Ĭluster Analysis andmarketing research Market segmentation. ![]() ![]() SPSS TutorialAEB 37 / AE 802Marketing Research MethodsWeek 7Ĭluster analysisLecture / Tutorial outline Cluster analysis Example of cluster analysis Work on the assignmentĬluster Analysis It is a class of techniques used toclassify cases into groups that arerelatively homogeneous withinthemselves and heterogeneousbetween each other, on the basis ofa defined set of variables.
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